What's the buzz...
Tell me what's a-happening?
- Rice & Webber
First, just the facts, ma’am:
Over 1,900 wine and food lovers attended the TAPAS (Tempranillo Advocates Producers & Amigos Society) Grand Wine Tasting in San Francisco’s Fort Mason this past Saturday, June 4; making this the third year in a row that attendance to this once modest affair has doubled.
Out of that 1,900+, some 75% of those attendees were clearly younger than 35, giving the organization’s wineries (about 80 of them), growers and card holding “amigos” (another 30+) a strong idea of where their pan is currently being buttered.
... and as we all know, when it comes to fashion, food and wine, very often the other consumer segments follow the younger crowd. It often takes the older folks a little longer to catch on to a good thing like this: the appreciation of wines and foods associated with grapes of Spanish and Portuguese traditions.